Throughout my years of experience in marketing, I’ve worked with various types of companies. Yes, it’s easier for corporations with huge budgets, but the real magic and challenge lies in working with small and medium-sized businesses. The first question they ask is, “How can we achieve results without a big budget?” The answer is simple: leverage your business’s unique strengths, adopt a creative approach, and, of course, remain consistent and present.

Can we change mindsets through promotion and education alone or does real change happen when governments introduce financial incentives or penalties? The example of Slovenia, for instance-a country noted as one of the greenest in Europe. Slovenia didn't achieve that by accident; it is a story of education, innovation and policy.